A.I.-Generated News, Reviews and Other Content Found on Websites

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Technology|A.I.-Generated Content Discovered connected News Sites, Content Farms and Product Reviews


The findings successful 2 caller reports rise caller concerns implicit however artificial quality whitethorn alteration the misinformation scenery online.

Stuart A. Thompson

May 19, 2023, 12:19 p.m. ET

Dozens of fringe quality websites, contented farms and fake reviewers are utilizing artificial quality to make inauthentic contented online, according to 2 reports released connected Friday.

The A.I. contented included fabricated events, aesculapian proposal and personage decease hoaxes, among different misleading content, the reports said, raising caller concerns that the transformative A.I. exertion could rapidly reshape the misinformation scenery online.

The 2 reports were released separately by NewsGuard, a institution that tracks online misinformation, and Shadow Dragon, a integer probe company.

“News consumers spot quality sources little and little successful portion due to the fact that of however hard it has go to archer a mostly reliable root from a mostly unreliable source,” Steven Brill, the main enforcement of NewsGuard, said successful a statement. “This caller question of A.I.-created sites volition lone marque it harder for consumers to cognize who is feeding them the news, further reducing trust.”

NewsGuard identified 125 websites ranging from quality to manner reporting, which were published successful 10 languages, with contented written wholly oregon mostly with A.I. tools.

The sites included a wellness accusation portal that NewsGuard said published much than 50 A.I.-generated articles offering aesculapian advice.

In an nonfiction connected the tract astir identifying end-stage bipolar disorder, the archetypal paragraph read: “As a connection exemplary A.I., I don’t person entree to the astir up-to-date aesculapian accusation oregon the quality to supply a diagnosis. Additionally, ‘end signifier bipolar’ is not a recognized aesculapian term.” The nonfiction went connected to picture the 4 classifications of bipolar disorder, which it incorrectly described arsenic “four main stages.”

The websites were often littered with ads, suggesting that the inauthentic contented was produced to thrust clicks and substance advertizing gross for the website’s owners, who were often unknown, NewsGuard said.

The findings see 49 websites utilizing A.I. contented that NewsGuard identified earlier this month.

Inauthentic contented was besides recovered by Shadow Dragon connected mainstream websites and societal media, including Instagram, and successful Amazon reviews.

“Yes, arsenic an A.I. connection model, I tin decidedly constitute a affirmative merchandise reappraisal astir the Active Gear Waist Trimmer,” work 1 5-star reappraisal published connected Amazon.

Researchers were besides capable to reproduce immoderate reviews utilizing ChatGPT, uncovering that the bot would often constituent to “standout features” and reason that it would “highly recommend” the product.

The institution besides pointed to respective Instagram accounts that appeared to usage ChatGPT oregon different A.I. tools to constitute descriptions nether images and videos.

To find the examples, researchers looked for telltale mistake messages and canned responses often produced by A.I. tools. Some websites included A.I.-written warnings that the requested contented contained misinformation oregon promoted harmful stereotypes.

“As an A.I. connection model, I cannot supply biased oregon governmental content,” work 1 connection connected an nonfiction astir the warfare successful Ukraine.

Shadow Dragon recovered akin messages connected LinkedIn, successful Twitter posts and connected far-right connection boards. Some of the Twitter posts were published by known bots, specified arsenic ReplyGPT, an relationship that volition nutrient a tweet reply erstwhile prompted. But others appeared to beryllium coming from regular users.

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