'Significant overhaul' of Oscars campaign rules after controversy

6 months ago 195

The Academy of Motion Picture Arts and Sciences has announced a raft of changes astir societal media and campaigning, pursuing contention surrounding 1 of this year's apical nominations.

British prima Andrea Riseborough's astonishment Oscar nod for champion histrion for her relation successful debased fund indie movie To Leslie, followed endorsement from Hollywood heavyweights including Kate Winslet, Jennifer Aniston, Edward Norton and Cate Blanchett.

Not antecedently considered to beryllium a contender successful the race, immoderate felt her information had travel astatine the disbursal of achromatic performers antecedently expected to marque it into the category.

While a reappraisal recovered that nary guidelines had been broken, and Riseborough's information remained successful spot the Academy did accidental that "social media and outreach campaigning tactics" utilized by the movie had "caused concern," and that changes would subsequently beryllium made.

Now, successful what the Academy person called "the astir important overhaul since their inception successful 1994," determination person been cardinal updates to run promotional regulations and awards rules for adjacent year.

Changes see clarification of rules regarding backstage events and gatherings, with individuals present capable to big ceremonial "for your consideration" events but prohibiting studios and companies from backing oregon endorsing them.

Ke Huy Quan, from left, Michelle Yeoh, Brendan Fraser and Jamie Lee Curtis airs  with their awards successful  the property   country   astatine  the Oscars connected  Sunday, March 12, 2023, astatine  the Dolby Theatre successful  Los Angeles. Brendan Fraser, 3rd  from left, won champion  show  by an histrion  successful  a starring  relation   for "The Whale." Ke Huy Quan, from left, Michelle Yeoh and Jamie Lee Curtis each  won for their starring  and supporting roles successful  "Everything Everywhere All astatine  Once." (Photo by Jordan Strauss/Invision/AP)

Image: (L-R) This year's large Oscar winners Ke Huy Quan, Michelle Yeoh, Brendan Fraser and Jamie Lee Curtis

Members cannot usage societal media to "encourage oregon discourage members to ballot for immoderate question picture, performance, oregon achievement".

Voters volition nary longer beryllium capable to talk to the media astir their choices, adjacent anonymously.

Studios tin present lone enactment connected 4 "hosted" screenings successful the pre-nomination play (these are usually personage led), nevertheless the caller rules let for an unlimited fig of Q&As and sheet discussions passim the voting season.

And the Academy's Board of Governors are wholly barred from hosting backstage events, gatherings, screenings oregon moderating an lawsuit unless they person nonstop engagement with a film.

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The Academy has besides expanded its connection connected regularisation violations and penalties, including the process for reporting and reviewing a violation, and tweaked submission deadlines crossed assorted categories.

Next twelvemonth the Oscars volition introduce caller diverseness rules in a bid to amended practice successful the industry, forcing studios to fulfill 2 of 4 criteria for their films to beryllium eligible for champion representation from 2024.

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